Schiffman L G <br/><br/>
Consumer behavior 
Schiffman L G; Kanuk L L 
 - New Delhi  New Delhi, Prentice-Hall of India  1994 
 - xv, 672 
<br/><br/><label>ISBN: </label>81-203-1288-0 
<br/><br/><label>Source: </label>Textbook