Kotler Philip <br/><br/>
Marketing for hospitality and tourism 
Kotler Philip; Bowen John And Others 
 - New Jersey  New Jersey, Prentice Hall  1996 
 - xv,704 
<br/><br/><label>ISBN: </label>0-13-395625-3 
<br/><br/><label>Source: </label>Textbook