Moutinho L & Others <br/><br/>
Quantitative analysis in marketing management 
Moutinho L & Others 
 - New York  New York, John wiley & sons.  n.a. 
 - 331p 
<br/><br/><label>ISBN: </label>0-471-96339-9 
<br/><br/><label>Source: </label>Textbook