Doyle D P <br/><br/>
Adding value to marketing:  Rrole of marketing in today's profit-driven organization 
Doyle D P 
 - London  London, Kogan page  1998 
 - 200p 
<br/><br/><label>ISBN: </label>0  7494 2175 4 
<br/><br/><label>Source: </label>Textbook