Reeder R & Others <br/><br/>
Industrial marketing: Analysis planning and control 
Reeder R & Others 
 - ed 2 
 - New Delhi  New Delhi, Prentice-Hall of India  1998 
 - 671p 
<br/><br/><label>ISBN: </label>81-203*1245-7 
<br/><br/><label>Source: </label>Textbook