Sundharshan D <br/><br/>
Marketing strategy: Relationships, offerings timing and resource allocation 
Sundharshan D 
 - New Jersey  New Jersey, Prentice-Hall  1995 
 - 463p 
<br/><br/><label>ISBN: </label>0-02-418264-8 
<br/><br/><label>Source: </label>Textbook