Prusham V H <br/><br/>
No nonsense marketing: 101 practical ways to win and keep customers 
Prusham V H 
 - NY  NY, Johan Wiley & Sons.  1997 
 - 300p 
<br/><br/><label>ISBN: </label>0-471-15707-4 
<br/><br/><label>Source: </label>Textbook