Dibb Sally <br/><br/>
Marketing concepts and strategies 
Dibb Sally And Others 
 - 3 
 - Boston  Boston, Houghton Mifflin  1997 
 - xxi,842 
<br/><br/><label>ISBN: </label>0-395-79005-0 
<br/><br/><label>Source: </label>Textbook