Aaker D A <br/><br/>
Advertising Management 
Aaker D A And Others 
 - Ed 5 
 - New Delhi  New Delhi, Prentice Hall of India  1992 
 - xiii, 754 
<br/><br/><label>ISBN: </label>81-203-1219-8 
<br/><br/><label>Source: </label>Textbook