Dunn SW <br/><br/>
Advertising : Its role in modern marketing 
Dunn SW And Others 
 - 7th 
 - Chicago  Chicago, The Dryden press  1990 
 - 636p 
<br/><br/><label>ISBN: </label>0-03-030748-1 
<br/><br/><label>Source: </label>Textbook