Kuczmarshi TD <br/><br/>
Managing new products: power of Innovation 
Kuczmarshi TD 
 - 2 
 - New  New, Jersy Prentice-Hall  1992 
 - 317p 
<br/><br/><label>ISBN: </label>0-13-544699-4 
<br/><br/><label>Source: </label>Textbook