Czerniawski R D <br/><br/>
Creating brand loyalty: management of power positioning and really agreat advertising 
Czerniawski R D; Maloney M W 
 - New York  New York, AMACOM  1999 
 - 298p 
<br/><br/><label>ISBN: </label>0-8144-0501-0 
<br/><br/><label>Source: </label>Textbook