Schiffman L G <br/><br/>
Consumer Behavior 
Schiffman L G; Kanuk L L 
 - 4 
 - New Delhi  New Delhi, Prentice-Hall  1991 
 - xxii, 680 
<br/><br/><label>ISBN: </label>0-87692-724-10 
<br/><br/><label>Source: </label>Textbook