Mowen John C <br/><br/>
Consumer Behavior 
Mowen John C 
 - 2nd 
 - New york  New york, Macmillan Pub. co.  1990 
 - xviii,814 
<br/><br/><label>ISBN: </label>0-02-384601-1 
<br/><br/><label>Source: </label>Textbook