Kapferer J N <br/><br/>
Strategic brand management: New approaches to creating and evaluating brand equity 
Kapferer J N 
 - London  London, Kogan Page  1992 
 - 230p 
<br/><br/><label>ISBN: </label>81-7240-048-9 
<br/><br/><label>Source: </label>Textbook