Stanton W J <br/><br/>
Fundamentals of marketing 
Stanton W J And Others 
 - Ed 10 
 - New York  New York, McGraw Hill  1994 
 - xxviii, 697 
<br/><br/><label>ISBN: </label>0-07-113561-8 
<br/><br/><label>Source: </label>Textbook