Russell J T <br/><br/>
Kleppner's advertising procedure 
Russell J T; Lane W R 
 - Ed 14 
 - USA  USA, Prentice Hall International  1999 
 - 716p 
<br/><br/><label>ISBN: </label>0-13-961913-5 
<br/><br/><label>Source: </label>Textbook