Sengupta S <br/><br/>
Brand positioning :Strategies for competitive advantage. 
Sengupta S 
 - 2 
 - New Delhi  New Delhi, Tata McGraw Hill.  1990 
 - 297p 
<br/><br/><label>ISBN: </label>0-07-058159-2 
<br/><br/><label>Source: </label>Textbook