Morgenstein M <br/><br/>
Modern Retailing: Management principles and practices 
Morgenstein M; Strongin H 
 - New Jersey  New Jersey, Prentice-Hall  1992 
 - 721p 
<br/><br/><label>ISBN: </label>0-13-588120-X 
<br/><br/><label>Source: </label>Textbook