Tiwari Sanjay <br/><br/>
(UN) Common sense of advertising : getting the basics right 
Tiwari Sanjay 
 - New Delhi  New Delhi, Response Books  2003 
 - 322p 
<br/><br/><label>ISBN: </label>0-7619-9736-9 
<br/><br/><label>Source: </label>Textbook