O'guinn T C <br/><br/>
Advertising and integrated brand promotion 
O'guinn T C And Others 
 - Ed 3 
 - United Kingdom  United Kingdom, Thomson South Western  2003 
 - 773p 
<br/><br/><label>ISBN: </label>0-324-11380-3 
<br/><br/><label>Source: </label>Textbook