Tellis G J <br/><br/>
Effective advertising : Undestanding when, how, and why advertising works 
Tellis G J 
 - New Delhi  New Delhi, Response  2004 
 - 201p 
<br/><br/><label>ISBN: </label>81-7829-370-6 
<br/><br/><label>Source: </label>Textbook