Batra Rajeev <br/><br/>
Advertising Management 
Batra Rajeev And Others 
 - 5 
 - New Delhi  New Delhi, Prentice Hall of India  1996 
 - xiii,754 
<br/><br/><label>ISBN: </label>81-203-1291-8 
<br/><br/><label>Source: </label>Textbook