Lovelock C <br/><br/>
Service marketing: People, Technology,Strategy 
Lovelock C; Wirtz Jochen 
 - 4 
 - Delhi.  Delhi., Pearson Education  2004 
 - xviii, 652 
<br/><br/><label>ISBN: </label>81-297-0453-6 
<br/><br/><label>Source: </label>Textbook