Mccarthy D G <br/><br/>
Loyalty link : how loyal emplyees create loyal cutomers 
Mccarthy D G 
 - New York  New York, John Wiley  1997 
 - 198p 
<br/><br/><label>ISBN: </label>0-471-16389-9 
<br/><br/><label>Source: </label>Textbook