Perter J P <br/><br/>
Marketing management : knowledge and skills 
Perter J P; Donnelly J H 
 - 7 
 - Boston  Boston, Irwin  2004 
 - 876p 
<br/><br/><label>ISBN: </label>0-07-255217-4 
<br/><br/><label>Source: </label>Textbook