Sengupta S <br/><br/>
Brand positioning : strategies for competitive advantage 
Sengupta S 
 - 2 
 - New Delhi  New Delhi, Tata McGraw Hill  2005 
 - 297p 
<br/><br/><label>ISBN: </label>0-07-058159-2 
<br/><br/><label>Source: </label>Textbook