Michaelson G A <br/><br/>
Sun Tzu : Strategic for marketing : 12 essential principles for winning the war for customers 
Michaelson G A; Michaelson S W 
 - New Delhi  New Delhi, Tata McGraw Hill  2004 
 - 244p 
<br/><br/><label>ISBN: </label>0-07-058745-0 
<br/><br/><label>Source: </label>Textbook