Walker O.c <br/><br/>
Marketing strategy:  Decision focused approach 
Walker O.c And Others 
 - 4 
 - New Delhi  New Delhi, Tata Mc Graw hill  2003 
 - 365p 
<br/><br/><label>ISBN: </label>0-07-053088-2 
<br/><br/><label>Source: </label>Textbook