Chaturvedi B M <br/><br/>
Brands and firebrands : insights from experts 
Chaturvedi B M 
 - India  India, ICFAI University  2003 
 - 176p 
<br/><br/><label>ISBN: </label>81-7881-193-6 
<br/><br/><label>Source: </label>Textbook