Lovelock C <br/><br/>
Services marketing : people, technology, strategy 
Lovelock C; Wirtz J 
 - N.D  N.D, Pearson Education  2004 
 - 674p 
<br/><br/><label>ISBN: </label>81-7758-072-8 
<br/><br/><label>Source: </label>Textbook