Malhotra Naresh K <br/><br/>
Marketing Research:an applied orientation 
Malhotra Naresh K 
 - 5 
 - New Delhi  New Delhi, Prentice - Hall of India  2007 
 - 811,123 
<br/><br/><label>ISBN: </label>81-203-3044-7 
<br/><br/><label>Source: </label>Textbook