Wooliscroft B <br/><br/>
Twenty-first century guide to aldersonian marketing thought 
Wooliscroft B; Tamilia R D And Others 
 - NY  NY, Springer  2006 
 - 581p 
<br/><br/><label>ISBN: </label>0-387-26175-3 
<br/><br/><label>Source: </label>Textbook