Arvidsson A <br/><br/>
Brands : meaning and value in media culture 
Arvidsson A 
 - London  London, Routledge  2006 
 - 168p 
<br/><br/><label>ISBN: </label>0-415-34156-7 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales Management