Jain S C <br/><br/>
Marketing: planning & strategy 
Jain S C 
 - 7 
 - India  India, Thomson  2004 
 - 935p 
<br/><br/><label>ISBN: </label>81-315-0207-4 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing