Gelder S V <br/><br/>
Global brand strategy: unlocking brand potential across countries, cultures & markets 
Gelder S V 
 - London  London, Kogan Page  2004 
 - xii,260. 
<br/><br/><label>ISBN: </label>0-7494-4213-1 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategy