Lee M <br/><br/>
Principles of advertising: global perspective 
Lee M; Johnson C 
 - 2 
 - New Delhi  New Delhi, Viva  2007 
 - 427p 
<br/><br/><label>ISBN: </label>81-309-0474-8 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing