Srinivasan R <br/><br/>
Case studies in marketing : Indian context 
Srinivasan R 
 - New Delhi  New Delhi, Prentice Hall  2005 
 - 306p 
<br/><br/><label>ISBN: </label>81-203-2771-3 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing