Grover R <br/><br/>
Handbook marketing research uses, misuses and future advances 
Grover R; Vriens M 
 - New Delhi  New Delhi, Sage  2006 
 - 701p 
<br/><br/><label>ISBN: </label>1-4129-0997-X 
<br/><br/><label>Source: </label>Textbook