Etzel M J <br/><br/>
Marketing concepts and cases 
Etzel M J And Others 
 - 13 
 - New Delhi  New Delhi, Tata McGraw-Hill  2005 
 - xxvii, 735 
<br/><br/><label>ISBN: </label>0-07-060090-2 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business communication