Kompella K <br/><br/>
Applying the branding iron 
Kompella K 
 - New Delhi  New Delhi, Viva  2006 
 - 139p 
<br/><br/><label>ISBN: </label>81-309-0194-3 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing