Winer R S <br/><br/>
Marketing management 
Winer R S 
 - 3 
 - New Jersey  New Jersey, Pearson Education  2007 
 - 500p 
<br/><br/><label>ISBN: </label>0-13-196334-1 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing