Gronroos C <br/><br/>
In serarch of a new logic for marketing : foundations of contemporary theory; In search of a new logic for marketing 
Gronroos C 
 - New Jersey  New Jersey, John Wiley  2007 
 - 223p 
<br/><br/><label>ISBN: </label>0-470-06127-8 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing