Gelder SV <br/><br/>
Global brand strategy: unlocking brand potential across countries, culture and markets 
Gelder SV 
 - London  London, Kogan Page  2008 
 - 260p 
<br/><br/><label>ISBN: </label>0-7494-4213-1 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding Goverce