Kitchen P J <br/><br/>
Reader in marketing communication 
Kitchen P J; Eagle L And Others 
 - NY  NY, Routledge  2005 
 - 273p 
<br/><br/><label>ISBN: </label>0-415-35649-0 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing