Mukerjee J <br/><br/>
Customer relationship management: strategic approach to marketing 
Mukerjee J 
 - New Delhi  New Delhi, Prentice -Hall of India  2007 
 - 170p 
<br/><br/><label>ISBN: </label>978-81-203-3285-0 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing