Kasper H <br/><br/>
Services marketing management: strategic perspective 
Kasper H; Helsdingen PV And Others 
 - 2 
 - London  London, John Wiley  2006 
 - 554p 
<br/><br/><label>ISBN: </label>0-470-09116-9 
<br/><br/><label>Source: </label>Textbook