West D <br/><br/>
Strategic marketing : creating competitive advantage 
West D And Others 
 - New Delhi  New Delhi, Oxford University press  2007 
 - 517p 
<br/><br/><label>ISBN: </label>0-19-569168-7 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing