Scaria A G <br/><br/>
Ambush marketing : game within a game 
Scaria A G 
 - New Delhi  New Delhi, Oxford  2008 
 - 211p 
<br/><br/><label>ISBN: </label>0-19-569307-8 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing