Baker M J <br/><br/>
Marketing : critical perspectives on business and management Vol 5 
Baker M J 
 - London  London, Routledge  2001 
 - viii,711. 
<br/><br/><label>ISBN: </label>0-415-21396-7 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management